We’re a new kind of online cakery business;
Sugar ‘n’ Crumbs was born out of a love of beautiful, high-quality and customized Couture Cakes.

Caking has been around for centuries, and we’re certainly not the first one on the web. But, whilst many other cake decorators have chosen to use new technologies to simply reduce the costs (and often the quality), we strive to make Cakes not only high quality but better than ever before.

We help our customers design products like Cakes, Cookies and Cupcakes, making it easy for them to share their love with their loved ones.

We want to set a new standard for sumptuous new products that bring great design and uncompromising, high standards to the web. We’re only young, but when we grow up we want to be the best Sugar Artists on the internet.


Cakes can be simple or embellished, either way, We love making and decorating them.

We believe in the power of great design
Design is key to everything ‘Sugar n Crumbs’ does.

Design helps us stand out: from the clothes we wear, to the homes we live in, to the cars we use. Design tells a story about us and what we stand for.

But professional-quality designs have traditionally been out of reach; we want to change this. We’re passionate about helping people of all abilities design the best looking and highest quality products: products that will help them express their emotions pure and simple and look great while making the statement.

Our company vision is simple but ambitious: “great design for everyone”

Founded in Aug 2010, Sugar ‘n’ Crumbs aims to disrupt the global Cake industry by combining the values of professional design with the accessibility and reach of the web.